An Adventure in Marketing a New Product on a National Level

If you go into a convenience store over to the refrigerated beverage section you probably can guess just about how much space will be taken up with tea products. There are so many brands and flavors that there is not enough space to display all that is available. If you are a beverage company that is selling tea products that are already chilled, you need to have an edge in the market to make any money at it. We hired a San Francisco marketing recruiter to get us key sales personnel for our company to get us into every store we could possibly get into from coast to coast.

We finally were making it as a small beverage company that was selling our flavored and regular teas locally. As most CEOs of beverage companies think, I was convinced we had the best product out there. Our commitment to organics and sustainable resources was only part of our claim to fame. The real tea taste of our products was what set us apart. Many companies are looking for easy ways to produce huge batches of tea from tea that is, in my opinion, questionable. My British grandmother knew how to brew a fresh cup of tea that smelled and tasted like you expected tea to be. My mother Americanized it into the best iced tea the neighborhood ever tasted. I learned how to turn it into a product that could be refrigerated and have a stable shelf life and would not turn cloudy. The best part is that it still tasted like grandma's tea!

What did I know about selling it beyond our local region? Nothing. I had no idea of how to approach marketing a product like this that would be distributed around the country. We had to find bottlers in locations a thousand miles away that could precisely reproduce our product using our raw ingredients and their water sources. All of this is part of selling a product nationwide. Our experts we hired from finding them through the San Francisco marketing recruiter is what is helping us take things to a national level. It's a fun journey when you have the right people on your side.

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An App for Summer Campers

I have worked at the same summer camp for nearly 20 years, so it has been really interesting watching the changes that have occurred. Technology has been the biggest change, which is evident by one of the tasks that I was assigned to do this year. I have always kept up to date with technology, so I wasn't surprised when the camp director asked me to come up with an app idea that Massive Infinity could turn into a reality. All of the kids who come to camp are allowed to bring their cell phones, and we have not had any come without one in the last three years.

The camp director has seen them using different apps on their phones, which is why he wanted to have one that was related to their summer with us. We all put our heads together and even asked a few of the campers for their opinions, and we knew that we had the best app possible at the end of our week long brainstorming session. We were going to have them develop an app that was filled with the different activities that we offer, and it would let each child make their own schedule on certain days.

We do offer a lot of activities, from sports to crafts to things like singing and hiking. There are so many things that kids find it hard to know what to do. Answering questions on the app will show them what suits them best, and it will even let them know if they are able to do other activities in the day if their time is not filled in. The app company we contacted was able to create it for us quickly and easily, and the kids all love it. They are able to get more out of their summer camp experience now that they can organize it better with the app!

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A Property Designed for Retirement

My husband and I decided to sell an extra piece of property that we have had for a few years. We had every intention of tearing down the house on it and rebuilding a summer cottage for our family. However, as the kids got older, we realized that they had no interest in spending their summer months away from their friends. We decided to sell it, and we will look for something else when we retire down the road. Selling it involves finding Sacramento real estate appraisers along with someone who wants to buy it.

I didn't think we would have any problem with finding a buyer, because it is a really nice piece of property. Anyone who likes it will probably want to tear down the house like we were going to. The property is that nice! Anyway, my husband put out some feelers, and we got a few bites. There was an elderly couple who really liked it and wanted it to be their retirement home, and that is the reason why we chose them. They just reminded us so much of what we wanted to be in 30 years. Their offer was generous, which started us on our search for the right real estate appraiser.

We knew that the responsibility of having it appraised was on us. We also knew that it was going to be easier than most appraisals because it was mainly about the property and not the house on it. The house was very old and had little value, and the elderly couple wanted to tear it down as well. The appraiser we chose had a reasonable rate for a drive by appraiser, and he had it to us within two days of completing it. Everything was so seamless, and I hope that it goes as smoothly for us when we make this move after retirement.

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Branding Agency for Small Business Use

It is hard to navigate the world of small business these days and I think that there are many potential challenges and pitfalls that await the small business owner, if they are no careful. Often times, these problems can arise even if they are careful, but I am doing my best to build my company up. At the moment, I am in the market for a Los Angeles branding agency as I want to do what I can to build knowledge about my company among local consumers, and it might be a hard road to navigate as I have a lot of competitors, but I want to do what I can to get the name out there and hopefully that will pay off in the long run, with more business being generated.

I am not really sure what to do with regards to branding, but some things need to change, and one of the things at the top of my list to look into is getting a new logo. I think that could help a lot, especially if it is a memorable logo that will stick with people after they see it. The more memorable it is, the better, and the more likely that people will remember it and maybe talk about the company to their friends.

We have had some success with word of mouth in the past, as a means for increasing our customer base, but it has not paid off enough yet. I am not going to give up on it though, because I know that we could really make a lot more money if we were able to reach more customers and let them know what we have for sale. I think we have products that a lot of people would be interested in if they knew more about them.

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Can You Imagine How Hard It Must Be Doing Transcribing and Captioning for a Living?

We made videos of some science lectures and wanted to make them accessible to all students, including those with hearing impairments. This requires them to be precisely transcribed and captioned, but many captioning services only provide a 98 percent accuracy. The company we were looking at provides 99 percent accuracy. Surprisingly, that can mean the difference between a lot of errors for a video that is 30 minutes in length. We found that the company we were considering for online transcription and captioning services offers an Ultra service that lowers the error rate to .01. That means there is only the potential for one error about every seven minutes of video.

Why is this important? Well, for science lectures for the hearing impaired that have an impact on the final grade, it can be very important. Taking notes based on reading incorrect captioning of what the professor said could result in more errors in quizzes, testing and finals. Eliminating errors makes for the best experience, especially for distance learners who rely on video lectures. We were planning on creating a handout for each video to do a final correction of any errors. However, we were very pleased in that what did occur was minimal and inconsequential. I think this is great for a science lecture that is filled with jargon that only teachers and students would be familiar with.

I can't imagine having a job doing online transcription or captioning for a living. Can you imagine trying to interpret some of the widely varied accents English-speaking people have? I have a hard time with some of the words my own relatives who live just a few states away from me use. And they have the same problem with me. For example, we say "yunz" and they say "y'all when referring to a group of people. That's not too hard to figure out though. I'd say I have the worst time understanding my British neighbor and the guy from Jamaica I work with. I'd be at a loss transcribing for them. I'm just glad we found a service that could handle the scientific jargon we needed captioned and transcribed.

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We Had a Blast on Our California Trip

My husband promised me that I would be the one who got to choose our next vacation destination. We had gone to so many places that he liked, and it was only fair that I got to be part of he decision of what state we should visit. So, I chose California. My husband immediately thought here would be nothing to do, but he was very young. I had all sorts of plans for us like going on Hollywood sightseeing tours and even going to some of the major movie companies to get behind the scenes tours.

My husband is a very active man when it comes to working out. He looks fantastic, and you would never in a million years even assume that he is 65 years old. So, the thought of simply walking around Hollywood did not sound appealing to him at first. But once we got there, he loved it. He loved getting to see celebrities in all the magazines that I get, so it made sense that he would like to go on a celeb tour or two with me.

On the big day, we piled into a bus with many other eager passengers. We were driven around in some of the poshest neighborhoods in the area. I got to see the homes of my favorite TV stars. One of them even saw our bus outside his house as he was walking his dog. Our driver stopped the bus, let us all out and the big Hollywood star signed autographs for us. It was great, and it was the highlight of our trip. He is a pretty nice guy and signed autographs for 30 of us. It was so much fund to meet him, and that would not have happened if we had not booked this tour. It was fun, and I would do it again tomorrow if I could.

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Best Deals on Toasters for Bagels

I am going to try to get a new toaster soon, as just one of the new appliances that I am going to buy for my kitchen in the near future. I wish that it was easier to re-do a kitchen, but this has taken a lot of money and time so far, and I am not that close to done. Well, I am not that far from being done either, with respect to the beginning of the project. Anyway, I want to look at buying a red toaster, because I think that would go well with the other things that I have in the kitchen and the general color scheme that I am going for now.

I am not really sure how much it is going to take to decorate this the way that I want it to be, but it is going to take a good bit of effort, that is for sure. I am still trying to decide on a few things, and I just want to get things accomplished, because when I spend too much time worrying about decisions, then I feel like I am not getting anything done. So I am going to buy a toaster, and that will be an accomplishment, even if it is not a very big one.

What I want to get is a toaster that is big enough to toast bagels, as that is the main thing that I toast on a regular basis. But I also want to make sure that it is big enough to toast 4 slices of toast at the same time. I think toasters that are big enough to do that are much more worthwhile than the more traditional size of toasters. I often need to toast a good bit of toast for breakfast and so it makes it easier.

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